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the dress

Simple, rustic, elegant, boho, unique—whatever your vibe, your style, your look, it’s your day!

At The Dress by Morgan Lynn, we know that finding the one is more than just trying on gowns—it’s a moment, a memory, and a reflection of you. With over 150 handpicked sample gowns ranging from sizes 6-26, we offer a thoughtfully curated selection designed with the modern Midwest bride in mind.

Our dresses range from $1,000-$2,900, with unlimited customizable options to make your gown as unique as your love story. Whether you have a clear vision or are discovering your dream dress along the way, we’re here to make the journey just as special as the destination.

Let’s find the dress that feels like you!

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Hannah H., Spring Valley, MN

"Morgan was amazing to work with. She made me feel so invited and comfortable the second I walked in the door. She was very personal, calm, intuitive to what I wanted to try on, and made me feel beautiful in everything. The dresses there are gorgeous! She was made for this job!! I would recommend this place to all new brides."
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