I've always said there is no such thing as a silly question. If you have met me, you know I am the queen of asking questions! I love asking questions to get to know you and your ideas for your wedding. Over the past year and a half of business, I have been asked a variety of questions from personal, to business, to curiosity-related, and more! That being said, I am super excited to bring you this week's blog post and share some of the most frequently asked questions and their answers!

Q: Do you carry mother dresses?

A: Unfortunately I do not. I specialize in bridal! However, I am always more than happy to talk through ideas for the mother's. I always feel for the mothers and know how challenging it can be to find something that they look and feel confident in. My rule of thumb is just that-- help your mother find something that she looks and feels confident in and that will complement the colors of the bridal party. Also when dressing your mother be sure to consider what other colors the family members will be wearing for family photos

Q: What is your favorite part of owning a bridal store?

A: I could write a whole blog post on this but, to keep it concise, my favorite part is truly working with beautiful women! From brides to mothers to bridesmaids, it's always such a positive and exciting part of a woman's life. I'm beyond honored and humbled to be selected to be a part of it!

Q: If you could pick one dress to get married in which dress would it be?

A: I would pick the dress I got married in any day! I always laugh because women think that I'm going to pick out the newest dress. Don't get me wrong, I love all of the dresses that I have in my store, but the dress that I wore on my wedding is so special to me because it was my dress and I've never regretted my decision!

Q: Which dress in your store is your favorite?

A: I love this question! This question gets me so excited because honestly every dress in my store hold a special place in my heart! I handpick each and every dress in each color and in each size. When I am selecting them, I envision a specific bride in that dress. So when I say I truly have a hand pick my collection with you in mind, I mean it! I truly have a personal connection to each and every one of these dresses. Once a bride has selected her dress, that dress now becomes that bride's dress in my mind. I always think of that bride when I pull the dress, see it on another bride, put it on the mannequin or take a photo of it for social media!

Julie at her seamstress shop, Sew Happy. Robin, another wonderful seamstress in town!

Q: Do you offer in house seamstress work?

A: When I opened in October of 2020, there were already two established seamstresses in the Decorah area with in-home studios! I recommend all of my brides to them. They truly work magic and I whole heartedly trust them for your bridal needs!

Q: Do you try all the dresses on?

A: Yes and no! If and when I do it's to be able to see and feel how that dress looks and fits so when I'm helping brides I know how that dress is gonna lay, where it should hit, and how it feels.

Q: What are the price points of your dresses?

A: Dresses start at $900, and I don't have many dresses over $2,500. Having said that, our average dress is around $1,500. I try really hard to carry a moderate price point to accommodate the modern + midwest bride!

Q: What does the process look like for selecting men's formal wear for our wedding?

A: Okay, again love this question! I haven't covered too much information about tuxedos yet. I am very excited to now offer tuxedo/suit rentals for weddings! I try really hard to make this process seamless and easy for the bride and groom!

  1. The first step is to request a tuxedo consult appointment! The couple will come in and we will just simply chat about what desired look they are going for. We will talk through options and we will make selections on what the gentleman will wear.

  2. From there we work to collect measurements from all the wedding party. We want these measurements secured at least 6 weeks before the wedding!

  3. Lastly, you just have to pick up, and return! The rental pieces come in the week of the wedding, and we ask for them back the week following.

I could answer questions for days and I absolutely love all of the questions that we received when we were working to put this blog together! & if we happened to not get to your questions, as always feel free to reach out via email at thedressmanmorganlynn@gmail.com and/or check out our website and social media pages for any other information in regards to requesting an appointment, selecting your bridal gown, and tips and tricks when preparing for your appointment!

Thanks for reading, see you next week!



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As the old saying goes, Marriage follows love, naturally. However, in between the two, there is one crucial step that can't be missed--- the wedding! And with a wedding, comes planning. Figuring out just what needs to be done & when it needs to be done can be quite overwhelming, however, we are here to help! Read below to see a timeline of planning simplified, to help you conquer all of your wedding planning tasks with ease.

12 Months Out-- Let the Planning Begin!

I know what you are thinking... "a year is plenty of time. I can wait!" We're here to tell you that the sooner you knock out the "big" things, the more reassured + less stressful the whole process will be. At the 12 month mark, we recommend conquering these major steps:

  1. Create Budget : This is the baseline for all your planning to follow. Having a budget established will help you to be both realistic + timely.

  2. Draft Guest List : Similarly to your budget, this is a crucial piece to have established for further planning. This will help to determine your venue, food, drinks, etc.

  3. Book Your Photographer : Though it may seem as if wedding photographers are in abundance these days, do not be fooled. Many of these photographers book out over a year in advance, + can be picky about what they take on! Finding a good match for what you are envisioning for both engagement photos + the wedding takes time and needs to be booked well before any shoots happen.

  4. Secure Your Wedding Venue : Ah, the dreaded venue search. Doing this a year out allows you to find options, discuss pricing, + solidify your dream spot. No rush, no panic.

  5. Last, but of course not least, Find + Order Your Dress : Finding *the* dress is probably already on your mind at this point, and we don't blame you! This is such a fun + exciting part of the process. Similar to booking your venue, finding your dress takes time. However, booking your venue is a one stop shop. Ordering a dress, making changes, + having alterations... that takes time. Like 6-8 months time. Our dresses are made to order, not made to fit-- meaning your dress is made for you. That being said, booking your appointment a year out is a great start! If for some reason you have a short engagement or need a dress sooner than expected, we have you covered. If by chance you find a dress that you love that fits you off the rack, you can purchase it then and there! Another option is finding a dress that is already in stock in your size + ready to ship. Either option is a great route to go if you are in a pinch! Being by appointment only, we will give you our full attention to learn your wants + needs, as well as your timeline!

Once the *big* things are finished, you can finally get down to finalizing all the unique details that make your wedding, yours.

At the 10 month mark, we suggest choosing your officiant, deciding on vendors (decor, florals, drinks, you name it), selecting your bridal party, + taking engagement photos with your hunny!

Time for the fun! Around the 6-8 month mark, you will be making all the fun decisions. Booking your glam squad, the honeymoon, sampling all the food + all the cake, ordering your wedding party attire, + purchasing wedding bands are on the agenda! This is also the time that you will want to make an appointment to figure out the tuxes needed for your future hubby + his best guys. This is where we have you covered!

Similar to bridal, we also are by appointment only for tuxes + suits! During your appointment, we will discuss all things color, fit, + details. Before coming in, we recommend having all the picture inspo. ready so we can perfectly match what you are looking for! It is also very helpful if you have a swatch of the colors you are wanting to match! We will also grab your fiancé's measurements so we have them when it is time to order. The best part? With a party of 5 or more, your his tux is free!

The *not* so little things are next up on the planning schedule, right around the 4 month mark! Choosing your wedding day fragrance (because why not have a scent you remember forever?), ordering your shoes + accessories, + booking your transportation are some details that shouldn't be overlooked!

Around the 2 month mark you can breathe easy, since you handled a majority of your planning early on-- go you! With 2 months to go, we recommend handling those final details such as writing your vows, sending out your invites, ordering gifts for your bridal party, + taking your dress in for dress alterations!

At 6 weeks out, you can really just enjoy yourself! Go on... have some wine, kick back at your bridal party, go out with your girls for your bachelorette, + grab your marriage license for the big day!

A month from your big day, just take an hour to finalize your headcount + confirm your vendor arrangements. Easy, peasy!

At about 2 weeks out, things start getting real! Have your final dress fitting, do your hair + makeup trial! Time to really visualize your whole look for your special day! Notice how the list keeps getting shorter and shorter... (;

....& just like that, it's here! Your special day is here! The week of we recommend a heavy dose of relaxation + prep to make you feel your best. Think-- spa day vibes. Nails done, a massage, a nice tan, all the above! The only thing left to do is pick up your dress + the tux rentals, & you are ready to walk down the aisle!

We hope this helped ease your mind if you are a bride-to-be planning the big day! Our best advice is to just take one task at a time, + enjoy the process as much as possible.

This is such a special time in life, & should be memorable + fun! When push comes to shove, we know some people you can call for advice! (;



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  1. a person’s mother or one’s mother. a term of endearment used to refer to a woman or girl who is admired.

  1. beautiful or stylish; amazing; to be admired.

  1. to act as a mother toward; act maternally toward, sometimes in an excessive way

  2. to refer to (an admired woman or girl) as “mom”

Now being a mom myself, my gratitude, understanding, and appreciation for all mothers, including my own, has grown so much.

Mom. The one who loves and cares about us oh so much! Sometimes she may ask too many questions, sometimes she may hold us too tight, and sometimes she may even do something we didn't ask her to. But it is just because she cares so hard and so deep!

Mom's + Grandma's + Motherly figures are all to be celebrated! I always compliment the brides that allow their mothers + grandmothers to be a part of their dress shopping experience, because some brides don't have all those motherly figures to celebrate this exciting time of their lives with!

Brides - I know your momma may be a pain point as you are trying to navigate and plan a wedding. You may be tired of her inputting her ideas and opinions, but I have a few tips on how to involve her in this planning process.


She is patient with you, be patient with her in return. Just like she will listen to us when we have a great idea or are frustrated + mad + sad. Be the listening ear in return. She is going to ask questions you don't have answers for. That is OK. She is just asking because she cares. Listen to her question and her possible solution. She may have an idea you didn't think about. And she may even be willing to take that task off your plate.

Ask for her opinions.

Even though she isn't planning a wedding in 2022, she has been at the same stage of life as you. She understands where you are coming from. She may keep her thoughts and ideas inside until she is asked, so ask her. Ask her for advice. Ask her for her thoughts. She knows this is your special day and she wants everything done to your standard. But let her share in your special day, because sometimes as hard as it is to admit, it is just as much her special day! This is a huge milestone for her as it is for you!

Help her in return.

When it comes to helping your mom find the perfect attire for your wedding. Help her feel beautiful + confident! She deserves it. Take time to shop with her. She was your hype girl, now do that for her in return! Talk through options, she needs that reassurance and guidance!

I know, I know. Our relationships with our moms aren't always sunshine and rainbows. We aren't always going to see eye to eye, we aren't going to agree on everything, but no matter what, our mommas are always going to be there for us! Big big love for all moms + grandmas + motherly figures on this Mother's Day celebration!

XOXO - Morgan

**Thoughts + hugs to ....

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